Customer Experience (CX)
Customer experience has become one of the most important agenda items of many corporations in recent years. Regardless of the industry, every company is striving to create and maintain a better customer experience. Naturally, success must be attained at every contact point with the customer.
With this point of view, we define the customer experience as the outputs of the interaction we create with our customers at all touchpoints.
Coherent, synchronized, and sustainable customer experience across every channel
When we look closer at customer service, we realize that it is an essential and significant part of the whole. Customer service stands out with the number of contacts established and its strong influence compared to other contact points. However, at this point, we shouldn't consider that customer service is limited to answering or calling customers. Still, we have to remind ourselves services provided through both written and digital channels (Ex-Chatbot, IVR… etc.) should be gathered under this title as well.